A lot is new with New Holland and that includes expanded support of the livestock industry as this display shows early in the morning at the 2013 Cattle Industry Convention & Trade Show in Tampa, FL.
To get an overview of everything New Holland is doing to support livestock producers I spoke with Abe Hughes, VP, North America. He says you can’t help but bump in to New Holland equipment when you come in to the show. Abe says New Holland has entered in to a new partnership with the National Cattlemen’s Beef Association. It’s one of their “key smart partnerships.” He says they’re going to crawl, then walk, then run like they’ve done with other partnerships. New Holland has been very strong in the dairy industry and the NCBA partnership is meant to expand on that industry base. The NCBA partnership includes the sponsorship of eight episodes of Cattlemen to Cattlemen too.
You can listen to my interview with Abe here: Interview with Abe Hughes
Looking ahead to this week’s National Farm Machinery Show, I’ll be visiting with New Holland again as they’ve just announced a full lineup of new equipment.