Here’s the happy winner of a new iPad courtesy of O.H. Kruse Grain & Milling. He is just one of the door prize winners at the company dealer appreciation day. In fact, there were a lot of winners. If you signed up for the event text messages we were being updated on winners throughout the day. This prize was awarded during the evening meal.
Presenting this prize on the left is Ashli Cole, Marketing & Customer Care Manager. Ashli was part of the staff that worked so hard to make this a special day for customers. She says that the dealer appreciation day is a sort of culmination of a number of changes and efforts within the company during the last year. She says it’s all about being relevant to their customers in the dynamic market that exists right now. Ashli says dealers were shocked when they arrived at the event expecting to receive a hard core sales pitch. Instead they were greeted in a friendly social atmosphere that included excellent meals, educational seminars, product displays and evening entertainment. So new relationships were formed and old ones developed further. Ashli hopes they came away thinking, “That we don’t just sell feed. That we’re a support system for them.”
Listen to my interview with Ashli here: Interview with Ashli Cole