The O.H Kruse Dealer Appreciation Day included a series of educational and information presentations throughout the day. Besides inviting dealer customers to an event to say thank you the company wanted them to come away with valuable information that will help them in their businesses.
One of the presenters is David Parker, Adayana Business Group. David talked on the subjects of “Selling Value in a Commodity World” and “Key Success Drivers of the 21st Century.” I talked with him to learn what he wanted attendees to take away from his presentations. One of those things is how retailers differentiate themselves from all the others to create an advantage in a very crowded market. When it comes to success drivers David says some of them include a focus on operational efficiency, doing an annual strategic plan, a focus on people and a real sales focus.
Listen to my interview with David here: Interview with David Parker