Milk Unleashed has launched! It’s a campaign to educate moms on the importance of dairy, and offer easy ways to incorporate more milk into their families’ diets with shelf safe milk. It’s sponsored by Tetra Pak, makers of shelf safe cartons for milk, juice, soup, broth and other products.

Shelf safe milk is Grade A fluid milk that requires no refrigeration until the package is opened, thanks to ultra pasteurization and the special Tetra Pak carton. This eco-friendly packaging preserves all the wholesome goodness of milk and helps kids get the vitamins and nutrients of milk anytime, anywhere.