The Wisconsin Livestock Identification Consortium (WLIC) recently announced the addition of Alan Clark as Executive Director. In his new role, Clark will be responsible for leading initiatives that strengthen the strategic plan of WLIC by providing operational oversight and direction in the use of financial, human and technology resources to effectively and efficiently achieve WLIC’s goals.

Clark is a graduate of Colorado State University, where he received a Bachelor of Science degree in Animal Science. For the past eight years, Alan served as the Vice President of Operations at Optibrand LTD, LLC, a provider of solutions for veterinary diagnostics and livestock traceability systems. Prior to his time with Optibrand, he held a number of positions in private businesses and retail (customer relation) opportunities so he is versed in the value of developing and growing relationships. Being fluent in English and Spanish will allow him to communicate with all stakeholders in the livestock industry; as education is an important component in the success of any program. He and his wife Jen, have four children.