A true highlight during the 2012 NAMA Boot Camp was the Producer Panel. Agri-marketers from across the country had the opportunity to learn how to effectively communicate with producers. After the panel I got to chat with Reggie Underwood, a Texas farmer involved in all facets of agriculture.

“I think the greatest thing these ag marketers can do is to have the folks that are in the field prepared. They need to have information that has good sound data on it. It needs to be easy for us to read and understand. The market research and data needs to share whats in it for me so I can make a decision right now on whether to go forward with that technology if it fits my operation.”

Listen to my interview with Reggie here: Interview with Reggie Underwood

You can find photos from the event here:2012 NAMA Boot Camp Photo Album