A new ethanol ad has debuted that focuses on the fact that ethanol is saving consumers at the pump.

Following on the success of its long-running “Right Here, Right Now” ads, the Renewable Fuels Association is debuting a new ad which focuses on ethanol’s ability to lower gas prices at the pump and offer consumers relief in a difficult economy.

The “Open Road” campaign is the first of its kind, focusing on ethanol saving consumers money at the pump and improving overall engine performance. In 2011, the ad points out, the use of ethanol helped reduce the average price of gas by $1.09, saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.