National Cattlemen’s Beef Association CEO, Forrest Roberts, gave a passionate speech this morning during the closing business session at the Cattle Industry Summer Conference. He encouraged everyone to keep “leading forward.” I visited with him beforehand to find out what his vision is for NCBA moving ahead and he focused on three key areas, Challenge, Change and Courage. He says one challenge is to motivate the millennial generation to enjoy beef since they think very differently about this great protein source than those in an older generation. He also says that NCBA’s number one priority between now and December 31 is the estate tax.
Listen to my interview with Forrest here: Interview with Forrest Roberts
Listen to Forrest’s NCBA CEO Report here: NCBA CEO Report