Many times we hear about how big a company is or its reach throughout the world. That can be all well and good, but sometimes you want a local company that understands your needs and might be able to be more flexible. That’s where our friends at Wyffels Hybrids come in. During the recent Wyffels Hybrids Corn Strategies in Vincent, Iowa, Chuck sat down and talked with the company’s Matt Barnard, who explained that a corn crop is a very emotional investment, and Wyffels is there to help farmers adjust, especially during tough seasons like this one.
“Our business is selling to professional corn growers… folks that like growing corn. So what we wanted to do is listen to them. What do they need? What keeps them up at night?” Barnard said they find some of the best speakers in the nation, set them up on location at actual corn fields, and talk about the issues worrying corn farmers in a non-pressure environment. He added that Wyffels’ local nature helps them customize what works best for farmers in Iowa and Illinois. “We build products for the Midwest, not for ocean-to-ocean, but for the Midwest. It makes it pretty neat to be able to figure out what a grower’s real hot issue is and help them get over that,” concluding that this year the big question is population and the drought.
Listen to Chuck’s interview with Matt here: Interview with Matt Barnard