Beginning this weekend you’ll see a new name for Pioneer Hi-Bred, a DuPont business. As of July 1 it will be known as DuPont Pioneer. According to information I received the change is a part of the company extending DuPont’s efforts in the agricultural and food industries. The change in the name is to reflect a joint mission to find solutions to ensure that the world’s growing population has enough food. The new DuPont Pioneer name reflects this joint commitment, allowing DuPont and Pioneer to work closer together, strengthening their alignment publicly.

The DuPont Pioneer goal remains the same – to provide the best products, services and information to help growers get the highest return on every acre they farm. Nothing in that commitment will change, and Pioneer remains an important brand as it has been for more than 85 years.