Southeast AgNet introduces a new venture, AgNet West Media, LLC. The company has just announced the newly formed joint venture with California farm media personality Patrick Cavanaugh, Farm Director, and Laurie Greene, West Coast operations (pictured below). The company will operate AgNet West Radio Network, local farm radio network for stations and listeners in California and the western region. I visited with Gary and Patrick this morning to learn more about what their plans are.
The network’s weekday radio programs feature specialty crops; livestock and dairy; tree, nut & vine crops; and general agriculture news localized for the state and region. Network programs air primarily in morning and mid-day on affiliate stations.
AgNet West radio programs are in production, affiliate stations and clearances are being arranged and the network’s website is now active at www.AgNetWest.com. The initial website features categorized news archives, an interactive weather page and daily program feeds for radio stations.
Station lists and advertising rates will be announced soon. Robin Loftin is the primary contact for AgNet West advertising and can be reached at her Southeast AgNet office in Ocala, Florida.
“Realizing a void in modern, local farm radio networking in California, the top agricultural state, we’re excited to bring AgNet West into immediate reality,” said Cooper. “There are many crop similarities between the regions. This partnership combines decades of experience and excellent reporting skills with a fully operational network support team to launch complete operations.”
Cavanaugh added, “It’s long been a dream of mine to be part of a local farm network to complement my other ag media interests, and to better serve farm audiences throughout the West.”
Listen to this week’s ZimmCast here: Introducing AgNet West Radio Network
Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.
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