Dr. Andreas Kreimeyer, member of the Board of Executive Directors of BASF SE, was the opening act for the BASF Ag Media Summit on Tuesday, outlining the take home theme of the conference.
“Innovation and sustainability powered by BASF chemistry,” he said, noting the need to feed 9 billion people by 2050. “The products and solutions to solve these challenges must be easy, simple to use and affordable because the 3 billion people that will be added during the next 40 years will be in poor countries.”
Andreas says BASF is working hard to meet the challenges of the future. “At BASF we pursue a long-term strategy,” he said. “In order to continue offering our customers a broad portfolio of integrated solutions we must continue to invest in innovation.”
Andreas says one out of every three euros BASF spends on R&D is in the ag solutions segment “so this is the powerhouse of innovation for BASF.”
Listen to Andreas’ comments here. BASF's Andreas Kreimeyer