Two new checkoff-funded “Beef. It’s What’s For Dinner.” online advertising video commercials will be making their world debut this week.

The first spot called “Island” is full of sizzle and beauty shot that brings our hero – beef – to life. The intended message – that Lean Beef has the power to elevate the everyday – comes through in a clear and engaging way.

The second spot called “Invitation” features a new child star who convincingly and earnestly conveys the message about beef. The spot’s message – that Lean Beef has the power to bring people together – is a feel-good message that will surely resonate well with consumers.

The new commercials can be seen on ABC.com throughout the top 10 ABC Network programs that score high against adults age 25 to 54. Programming will include shows such as: The Bachelorette, Castle, Grey’s Anatomy, Happy Ending, Last Man Standing, Modern Family, Once Upon a Time, Private Practice, Revenge and Suburgatory. The two spots will also be shown via a two-month long sponsorship of the ‘Moments’ sections of Modern Family and The Bachelorette, a popular feature on ABC.com.