Sold! To Boehringer Ingelheim Vetmedica, Inc. (BIVI) the platinum level sponsorship for this year’s Livestock Marketing Association 2012 World Livestock Auctioneer Championship (WLAC).

The WLAC, now in its 49th year, is considered to be the “World Series and Super Bowl” of the livestock auctioneering profession.

“We are very pleased to be working with a worldwide leader in cattle vaccine products, a company that shares our members’ concerns about livestock health,” said LMA President David Macedo of BIVI’s highest level sponsorship of the competition.

“We realized that the livestock auction market owner has a key role in the value that producers capture for the cattle they sell and has a significant influence on the health protocols that producers follow,” BIVI Brand Manager Monica Porter said. “We want to partner with LMA members to help educate cattle producers on ways to improve their end product through flexible health programs, like our Range Ready Quality Feeder Calf program.”

The 2012 WLAC will be held June 16 at Turlock Livestock Auction Yard, Inc., Turlock, Calif. Thirty-three contestants will compete at an actual livestock sale and three titlists will be selected – world, reserve and runner-up champion. The Championship will be broadcast live at LMAAuctions.com.