Here’s a promotional campaign with a lot of meat. Maybe you’re not ready for that Idol show yet? Try the “Be a Star on Broadway” contest courtesy of Land O’Frost and Camp Broadway.
Land O’Frost, the nation’s largest family-owned packaged lunch meat company, wants homes across America to be “alive with the sound of music” by offering young performers a chance be discovered by top Broadway professionals. Beginning January 23, singers and dancers can submit a video to the Land O’Frost “Be a Star on Broadway” campaign for an opportunity to win the trip of a lifetime to New York City to attend Camp Broadway®, Broadway’s leading producer of musical theater programs for theater-loving kids of all ages.
Hosted in partnership with Camp Broadway, Land O’Frost’s “Be a Star on Broadway” enables the entire family to get in the act by showcasing their singing, dancing and acting talents in a short musical-theater-inspired video performing one of five iconic Broadway songs: Give My Regards to Broadway (Little Johnny Jones ), Oklahoma ( Oklahoma!), Do-Re-Mi (The Sound of Music), All Shook Up (All Shook Up), and Steal Your Rock ‘n’ Roll ( Memphis , the 2010 Tony® Award-winning Best Musical). From January 23 through March 4, videos will be published on Land O’Frost’s interactive community website, LandOMoms.com, and will be voted on by the public from March 5 through March 25.
Two winners will be selected from the video entries: one by popular vote and the other by Camp Broadway’s panel of Broadway professionals. Videos will be judged on originality and creativity, quality of vocal performance and entertainment value.