Rhea + Kaiser has AMPed up its account services department.
The renaming of the Rhea + Kaiser Account Management and Planning—or AMP—department, formerly known as Account Services, reflects the team’s role as comprehensive account leaders who provide smart, strategic counsel and cultivate big ideas.
“Our work has always been much more than servicing day-to-day account details,” said Cheryl Muzinic, director of the Account Management and Planning department at Rhea + Kaiser. “We needed a contemporary department name to communicate the full scope of our capabilities and responsibilities both to clients and internal teams.”
The 12-member AMP team unveiled its new name during an agency-wide celebration late last week, and AMP leadership is informing clients this week. The announcement follows a thorough review process that included determining the new department moniker, contemporizing individual titles, and updating the department’s mission, philosophy and vision statements.
“Our clients should expect the same outstanding brand planning and account management they’ve become accustomed to with R+K,” said Diane Martin, president and CEO of Rhea + Kaiser. “The new name AMP simply underscores our ongoing commitment to lead and advocate for creative solutions that drive business results and build meaningful partnerships with our clients.”
The R+K AMP team includes Kimberly Bergmooser, Kim Berns, Laura Boynton, Jodi Carreon, Paul Durham, Julie Dykstra, Jim Haist, Neil Johnson, Sarah Lenkaitis, Cheryl Muzinic, Jeff Walter and Claudia Zellmann.