BASF will be sending some lucky farmer to the 2012 Daytona 500.

BASF Crop Protection today announced the launch of the Kixor® herbicide technology Road to DAYTONA® sweepstakes, which celebrates the fast, complete burndown and residual control growers get with Kixor. BASF will award the sweepstakes winner a trip to the 54th annual DAYTONA 500®. BASF will also be awarding $100 gift cards to 10 additional sweepstakes entrants.

“BASF is dedicated to providing the solutions, technical support and tools that help growers implement a weed management program based on herbicide best practices,” said Bryan Perry, Kixor Marketing Manager with BASF. “By providing burndown that is three to five times faster than 2,4-D or glyphosate, plus strong residual staying power, Kixor herbicide technology helps growers win the race against weeds in their fields — the way high-powered engines win races for drivers.”

The winner of the sweepstakes will receive four tickets to the race on February 26, 2012, as well as an expenses-paid three-day, two-night trip to Daytona Beach, Florida.

The sweepstakes is open to all growers 18 years or older with an operation of 250 acres or more. For the official rules and to enter, participants should go to http://www.road-to-daytona.basf.us and fill out a brief entry form. Entries are due by Dec. 31, 2011.