Rhea + Kaiser is expanding its areas of agency services to formally include technical writing.
“We have always valued and embraced technical writing at R+K,” said CEO Diane Martin. “It’s time to use our expertise in this discipline to garner greater value for both the agency and our clients.”
This new area of emphasis allows R+K to accomplish several core objectives. Foremost, it allows R+K to integrate technical writing directly with client business objective and strategies; provide market knowledge on best practices and benchmarks; and inform, develop and implement technical writing projects.
Heading up this area is Ben Potter, who has been promoted to Manager of Technical Writing. Potter has worked for R+K since 2005 in various public relations roles, driving core communications initiatives for several key clients. Martin is confident the new area of emphasis will have a “viral” quality that will positively affect the entire agency.
“We fully expect that Ben’s analysis, collaboration and expertise, along with his writing and editing skills, will create greater consistency and foster strong technical writing across the agency,” Martin said.
According to Martin, focusing on areas such as technical writing and digital strategy further positions R+K to remain in a constant state of discovery and maintain momentum heading into 2012 and beyond.