National Agri-Marketing Association Boot Camp attendees heard directly from the farmer this morning. The first item on the agenda was a producer panel moderated by Tom Hudson, Successful Farming.
Tom says it was very interesting to hear what types of media influenced these farmers. One thing that came through loud and clear was how important local information is. They want to know how information or news relates to them. He says that one of the farmers on the panel still has dial-up internet access but the others had good service and rely heavily on their smartphones for information. When it comes to that old fashioned media he says that print was a very important to them and radio too. Basically, what he heard backed up research that has been done.
You can listen to my interview with Tom here: Tom Hudson Interview
I also spoke with one of the farmers on the panel, Jimmie Long, Cole Camp, MO. Jimmie is a cattle buyer and has a cow-calf operation. Jimmie explained to the group that radio ads that are “catchy” get his attention as well as nice colorful mailers and print ads. I think the takeaway is that good creative works! He says they will often see an item they want to purchase but then they’ll get home and research it on the internet. When it comes to his smartphone, he uses it a lot and checking weather is at the top of the list. He would like to get a tablet btw.
He was surprised at how many people in the audience did not have an ag background. He was shocked that no one asked him about DTN and it never came up in the discussion since it is still so important as a source for real time markets.
You can listen to my interview with Jimmie here: Jimmie Long Interview