The Wyffels Hybrids Corn Strategies greeting committee included communications manager, Jill Loehr (center). I asked her how she’s finding success marketing this independent seed company. She says, “I think one of the things we have to do is stand out. We can’t afford to let someone flip past our ad or not pay attention to our radio or some of the one on one things we’re doing.” She says the company is just trying to get people to take a good look at what they’re doing. Jill says she hopes corn growers leave an event like Corn Strategies with a feeling that Wyffels “truly cares more.”
I asked her how their social media efforts are going. Wyffels has started with Facebook and Jill says, “Our personality comes out on Facebook.” That’s exactly what social media can do for a company and why I recommend using it to put a more personal face on the brand.
You can listen to my interview with Jill here: Jill Loehr Interview