USFRA Launches Campaign Inviting Farmer/Rancher Participation

Chuck Zimmerman

This week the U.S. Farmers and Ranchers Alliance announced an ad campaign to encourage participation. So what if you’d like to get involved? There are a number of ways which you can find on the USFRA website. So take a few moments and raise your voice and join the conversation about the industry’s commitment to continuous improvement and dedication to producing healthy food for people everywhere.

The campaign includes advertisements that are featured in Meat & Poultry, The Packer, AgWeb.com and Agriculture.com. Other elements of the campaign will include:

Digital media and banner ads
Town hall style meetings
Social media and peer-to-peer networks

We want to hear from you and invite you to raise your voices! Please visit our newly redesigned website at www.USFRAonline.org where you can share your ideas and opinions. In fact, we invite you to go to the site and tell us what you wish Americans knew about their food.

Join us in leading the dialogue with Americans about where their food comes from and how it is produced. After all, as America’s farmers and ranchers, you’ve raised pretty much everything. Except your voices.

You can hear a radio spot here: USFRA Radio Ad

There’s also a “Raise Your Voices” video available to share:

You can find more materials to share here.

Ag Groups, Audio, USFRA, Video