My on-going series of interviews with the leadership at agricultural advertising and public relations agencies continues again this week. I just got off Skype with Lynn Balinas, President, The Hondo Group.

Lynn has a long background in agribusiness with several companies. That work took him all the world after which he joined the “agency world.” He wound up in Texas with McCormick Company and just about four years ago they formed The Hondo Group. They moved the office to Austin to be near a good talent pool due to the University there. He says they’re “providing innovation in traditional spaces.” One of the new things about The Hondo Group is their Kinita mobile platform that allows for the deployment across all smartphone systems at once.

Listen in on our conversation as Lynn talks about some of their clients and social media success stories: What's New With The Hondo Group

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