What is the perception of farmers and ranchers? That’s the broader question that was being addressed by participants at the Animal Agriculture Alliance Stakeholders Summit according to Mary Kay Thatcher, American Farm Bureau Federation. She was one of the many people I had the pleasure to speak with.

One of the things she got out of Frank Luntz’s presentation had to do with communicating effectively with non-farm people. She thought he gave great advice that included, “His whole thought process about making sure when we make comments to people, we don’t just jump in to our expressions of concern but we give them a little credibility first and say things like, “I get it, I see where you’re going,” and give them a chance to pause and then we can come up with our 45 second elevator speech.” A take away for her was the need to do better helping states deal with the threat that is coming from animal rights groups.

Mary Kay also brought up the U.S. Farmers and Ranchers Alliance which AFBF is participating in and says it’s off to a great start. But like any other group dealing with these issues she says it will important to supply good information, messaging and coordination to state groups.

You can listen to my interview with Mary Kay here: Mary Kay Thatcher Interview

Animal Ag Alliance Stakeholders Summit Photo Album