An App That’s United And Fresh

Chuck Zimmerman

The United Fresh App is now available just in time for the United Fresh Produce Association conference taking place this week in New Orleans. It will be on my iPhone at the next iTunes sync.

The United Fresh app is available for Android, BlackBerry and iPhone users and can be downloaded free of charge at www.UnitedFresh.org/apps. The apps feature United Fresh 2011 schedules, exhibitor information and product listings, as well as convention news. Users of the app can access customized United Fresh 2011 content for each of the four United Fresh Market Segments: Grower-Shipper, Wholesaler-Distributor, Fresh-Cut Processor and Retail-Foodservice.

“We’ve come to a point at which, in a modern industry like ours, business leaders expect to be able to connect with their association in multiple ways,” said Ray Gilmer, vice president of communications for United Fresh. “The United Fresh app enables its users to quickly and easily get the information they need about the United show, in order to stay current, plan their days, and make the most of their United Fresh 2011 experience.” Users of mobile devices other than the Android, BlackBerry and iPhone can visit m.unitedfresh.org on their mobile browsers to experience the same customized features.

Follow along with their social media channels:

UniteFresh.TV
Twitter
Facebook
YouTube
Foursquare

Use #United2011 for the conference Twitter hashtag.

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