Congratulations to Kim Essex who we’ve known as the NCBA consumer marketing guru.
Ketchum, one of the world’s leading public relations agencies, named Kim Essex as senior vice president and senior client director for the Ketchum Midwest Brand and Food Practice. In addition to leading brand work on key Ketchum accounts, Essex will serve as a senior strategist to clients for Ketchum Midwest, which comprises Ketchum’s Chicago and Pittsburgh offices, and will lead business development in the agriculture and food sectors.
Essex most recently served as senior vice president of consumer marketing for the National Cattlemen’s Beef Association (NCBA) for nine years. She led a team that executed the “Beef, It’s What’s for Dinner” program, including advertising, public and influencer relations, retail and foodservice marketing, and digital strategy.
“I’ve had the pleasure of working with Kim as both a colleague and a client, and I have seen her successfully tackle tremendous challenges in the food and commodity space,” said Bill Zucker, director of Ketchum Midwest. “A common thread in all of her work is that Kim truly owns the challenge, embracing the client or the brand on both a professional and personal level.”
Essex will report to Pamela Von Lehmden, senior vice president and director of the Midwest Brand and Food Practice. She will also work closely with Linda Eatherton, director of Ketchum’s Global Food & Nutrition Practice.