The AdMavericks at Lessing-Flynn have teamed up with Eight Seven Central to introduce Socially AWear, a joint venture that aims to raise money for local charities through online sale of t-shirts that feature local brands.
Through nearly a dozen partnerships, Socially AWear looks to capitalize on support for local brands, with all proceeds being split between charitable donations and the production of additional t-shirts. A different central Iowa charity will be the recipient of the proceeds each month.
In addition to social media promotion efforts and the website SociallyAWear.com, Eight Seven Central is offering a discount in order to drive t-shirt sales and maximize charitable donations. “We like helping people who are active in the Des Moines community,” said Zach Anderson of Eight-Seven. “Socially AWear is a great way to recognize that activity.”
“Helping non-profits is the jam,” said Joe Winn of Lessing-Flynn. “Giving people the chance to rock a sweet tee to help non-profits is just good for everybody. We wanted to do something good for the community. This helps Des Moines brands get more exposure while raising money for Des Moines charities at the same time.”
Current t-shirts offered include: Children’s Cancer Connection, DSM: SUSHIBOMB, Gusto Pizza, Urban 515, vineme, DesMoinesIsNotBoring.com and Lessing-Flynn’s AdMavericks.com.