Alltech recently announced the restructuring of its global headquarters marketing team based in Nicholasville, Kentucky.

“The Alltech FEI World Equestrian Games transformed Alltech,” said Dr. Pearse Lyons, president and founder of Alltech. “We are a stronger company internally as a result of the teamwork required to make the event a success, and our increased profile in the past few years has led to innumerable opportunities. With this in mind, we must ensure that we do not continue business as usual, but we are placing the right people in the right places to move Alltech forward. Our best days are ahead of us.”

“As our industry environment and our customers’ businesses evolve, so too must the Alltech team to ensure we continuously deliver value,” said Catherine Keogh, global marketing director for Alltech. “Our core mission – the ACE Principle through which we provide natural nutritional solutions that benefit the Animal, Consumer, and Environment – remains unchanged. Today this mission is more relevant than ever.”

Keogh has returned to the company’s headquarters in Nicholasville, Ky. to revamp Alltech’s marketing strategy for North America. A resident of France and a native of Ireland, she has led the company’s global marketing strategy for nearly 20 years.

Among the changes at Alltech, our good friend Billy Frey has been named Advertising and Digital Marketing Manager. Frey, an 11-year veteran at Alltech, has assumed leadership of Alltech’s in-house media studios and will be focused on driving the company’s message through global advertising and emerging media strategies. For the past six years, Frey was the North America PR manager.