Agricultural equipment and machinery manufacturers are implementing more advanced electronics into their products these days to help farmers become ever more efficient. That’s why “Smart Farming” will have its own special segment at Agritechnica 2011, November 15-19 in Germany.
During the 2011 Commodity Classic, I had a chance to chat with our friends Malene Conlong and Annette Reichhold with DLG (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society) who organize the bi-annual Agritechnica. Malene says they chose “smart farming” as the special topic to highlight during Agritechnica this year. “You guys in America actually started this off with your precision farming and this is something that we’ll be exploring in depth,” she said. “By 2050 we’ve got 9 billion people on the earth and these people have to be fed somehow and I think smart farming is one of the ways that will be possible.”
Agritechnica started in 1985 and is the world’s largest agricultural machinery and equipment exhibition, with 2300 exhibitors and 355,000 visitors. They recently partnered with the AgConnect Expo here in the United States to build up a similar show on this side of the Atlantic on the off years – even though they will technically be held in the same calendar year.
Listen to or download my interview with Malene and Annette here: 2011 Agritechnica Preview