During Commodity Classic I visited once again with Mike Harvey, New Holland. We didn’t talk equipment as much as farm show exhibiting. I see Mike at various shows throughout the year so just to be different we talked about what it takes for New Holland to put together all the exhibits at all the shows they do during a year.

Mike says they have a show manager who works on the layout and lot space but they have marketing and sales staff who make decisions about what to do and where to exhibit as well. He says Commodity Classic is different than others like the recent NFMS. It moves around year to year for one thing and if often in a facility not used to having farm equipment on display. So all the various shows have their own character and challenges. It’s a team effort to put on these displays. The show manager will often contract with local helpers to help set things up and take them apart at the end of the show. Mike says he was at six shows last year and the company does about twice that not counting dealer events.

You can listen to my interview with Mike here: Interview with Mike Harvey

2011 Commodity Classic Photo Album

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