Rabo AgriFinance, has named Bob Wilhelm to the new role of Vice President, Marketing and Communications. Wilhelm, a seasoned agriculture marketing and communications veteran, will oversee all marketing and communications strategic development, branding, activities and people for Rabo AgriFinance.

Wilhelm comes to this new role with over 25 years’ experience, most recently at AdFarm, where he headed up that agency’s U.S. business, and served as key marketing and communications strategist for clients. He worked with a wide variety of companies, and participated in marketing planning and strategy work with agri-businesses across North America, including Rabo AgriFinance.

Wilhelm will be located in the company’s St. Louis office.

Prior to joining AdFarm, Wilhelm was with Osborn & Barr Communications, where he began his work in agricultural marketing and communications, leading the agency’s work on clients such as Monsanto, USDA Rural Development, Michelin Ag Tires and Purina Mills. He started his career in business-to-business and consumer marketing roles.