During the National Farm Machinery Show Farm Industry News presented their 2011 FinOvation Awards at an evening banquet. Our sponsor, New Holland, won in the Tractors, High-horsepower, 4-wd category for their T9 Series Tractors. Seen with their award are Abe Hughes, VP Sales/Marketing, North America (left) and Sean Dorosz, Tractor Marketing Segment Manager.

I spoke with Abe earlier in the day at the New Holland exhibit. He says he has put together a leadership team and plan to rejuvenate the New Holland brand. Abe says there is a lot of buzz at the New Holland booth because of all the new products they’ve introduced recently, many of which are on display here at the show. He says that you should see that New Holland employees are “now speaking with a passion and an energy.” Looking ahead Abe says there is good news but some cautionary notes. On the good news side, commodity prices are up and global food demand is up. On the cautionary side though he says that raw material shortages are showing up. He encourages dealers and farmers to get their orders in as soon as possible

Enjoy his enthusiasm for the brand in our discussion.

You can listen to my interview with Abe here: Abe Hughes Interview

2011 National Farm Machinery Show Photo Album

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