Members of the National Cattlemen’s Beef Association Long Range Plan Task Force unveiled the core strategies and goals for the industry going forward.

I talked with task force member Homer Buell of Shovel Dot Ranch in Nebraska about some of the six core areas – improving domestic consumer preference for beef, global growth opportunities, strengthening the image of beef, protecting the freedom to operate, improving industry trust and positioning the cow herd for growth.

“We developed a three year plan.” said Homer. “We really wanted to set out a vision, a mission, and then locked together six core strategies to make that happen and as we move forward, if the things in our plan can be made to happen, then we can continue to have success.”

The vision statement is, “An industry united around a common goal of being the world’s most trusted and preferred source of beef and beef products” and the mission statement is “To provide the safest, highest quality, most consumer-friendly beef and beef products in an environmentally and economically sustainable manner.”

Listen or download my interview with Homer here: Interview with Homer Buell
2011 Cattle Industry Convention Photos

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