One of the people representing Novus International here at the International Poulty/Feed Expo is Scott Fleetwood, pictured (right) next to Charlie Arnot, Center For Food Integrity. Scott says that Novus has supported CFI’s efforts since the beginning. I asked him about that support. He says that it’s very important to have a third party organization to do research and speak to consumers about food production in a non-partial manner. That’s why he supports it.

Scott says that those in the industry do a good job of speaking to themselves but just talking about science doesn’t resonate with consumers. So the work that CFI has done to learn how to communicate with the consuming public is very important. I also asked him about how Novus is doing its own direct communication with the consuming public. He says they are working to do this and social media is playing a role in it.

You can listen to my interview with Scott here: Interview with Scott Fleetwood

2011 International Poultry Expo/International Feed Expo Photo Album

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