It’s time to learn what’s new with Padilla Speer Beardsley courtesy of Dean Huff, Senior Vice President, Agribusiness and Environmental Science. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies.

Dean is relatively new to the agency which has offices in Minneapolis and New York City and he says employs about 130 people. The agency started out doing mostly public relations work but at the request of their clients moved to full service about a decade ago. Dean says they’ve been growing with the acquisition of new clients and more work from their existing ones. In the agribusiness sector he says growth has been at about twenty percent.

Besides learning what’s new with the agency we also talk about changes in the industry of agrimarketing. He says that manufacturers are now getting more point of sale data than ever before which allows them to do better segmentation and better understand their audiences. Another thing that stands out for him is the dissemination of technology in the farm market which always amazes him. He mentions the adoption of precision technology as well as use of the internet. Of course, social media is high on the list and he cautions making sure you know what you’re doing and why you’re there. He says it’s another channel and not a strategy in and of itself. He highly encourages a disciplined approach.

Get up to date on the latest with Padilla Speer Beardsley: ZimmCast 289 - Padilla Speer Beardsley

This week’s program ends with some music from Music Alley. It’s called “Chickens” by P.A.I.N.. Hey, I’m going to a poultry show this week!

Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.

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