Beef production in action is the focus of a series of videos produced with Beef Checkoff funds. Now let’s see if we can get these seen by someone other than beef farmers!

By utilizing beef checkoff resources, America’s cattle farmers and ranchers last week commissioned Close-Up on Modern Beef Production, a millennial movie-making project that helps consumers understand modern beef production practices. Jennifer Stolp, who manages this issues management project for the beef checkoff, says the project is a collection of three videos made by student filmmakers showcasing different areas of beef production.

Here’s the first of the three video clips.

A Film by Katie Griffith from ExploreBeef on Vimeo.