The latest research on who is listening or watching what in farm broadcast media was presented Friday morning at the NAFB annual meeting by the great Teddy Haller.
Not surprisingly, Haller’s latest research found a continued increase in the internet as an information source for farmers and ranchers. “That consistent rise of the internet is not necessarily meaning the decline of other media,” Ted says. “Both radio listenership for farm news and information, and internet, were the two most dramatic rises in terms of where people were going.”
Ted says this bodes very well for a combination of both. “To move a lot of in-depth reports, podcasting, into the internet to the group that wants it,” which he estimates to be 20-25%. “The internet frees you from everything. There’s no reason why our members can’t have a half hour TV show at night.”
Listen to my interview with Ted here: Ted Haller