In this edition of the ZimmCast we’ll meet Roger Reierson, President, AdFarm . Cindy spoke with Roger to learn what’s new at the agency. We’re continuing this series of interviews with leadership at agricultural marketing agencies which seems to have drawn a lot of attention and many more to come.

With a name like AdFarm you would think the company has a passion for agriculture and that’s exactly what Roger told Cindy. The company started working on ag projects with offices in Canada and Fargo, ND. They went through a re-branding effort that included new offices and additional staff. They “don’t do anything but agriculture.” They believe they’re an agricultural company that does marketing and communications for agriculture. When it comes to what’s new Roger points to the area of being a “catalyst” for agriculture. An example would be a project in California to bring farmers into the world of social media. Roger says the agency has been on the forefront of social media marketing in agriculture with staff who have been strong advocates of the platform. He says it becomes an integral part of strategy for messaging and telling your story in a broader way than was possible just a few years ago. As he puts it, “it’s a global platform.”

When it comes to marketing AdFarm itself Roger says the members of the staff do a lot of communications directly with farmers (in their little red truck). They want to gain insights from them to bring to their work. He says that most of the staff have a direct connection with agriculture through college degrees or a family farm. They’ve also launched a new website that is very social media oriented.

Please enjoy this week’s program: ZimmCast 279 - Interview with Roger Reierson

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This week’s program ends with some fun music from Music Alley. It’s a song titled, “NewsFlash” by Eileen Carey. I hope you enjoy it and thank you for listening.

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

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