The leader for the trends team within the consumer insights strategy group at General Mills is Carol Bagnoli. Carol was part of the Macro Food Trends Panel Discussion at the National Agri-Marketing Trends In Agriculture conference. She looks at consumer trends and how they’re shifting including consumer values, behavior shifts outside of food, food trends, health trends, sustainability and demographic trends. She says a lot of what consumers think is formed by perceptions and sometimes they really can’t provide a sound reason for why they believe something. Right now they seemed to be really focused on health and things like high fructose corn syrup. She says this is a big one for the industry so there continues to be a real need to get good information out on the subject.

You can hear more about her thoughts on consumer trends and what is causing them in my interview with her here: Carol Bagnoli Interview

NAMA Trends In Agriculture Photo Album

Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.