What are the trends in food facing a company like Hy-Vee? We found out at the NAMA Trends In Agriculture conference from Rose Mitchell, Senior VP, Governmental Relations.

Rose says there are four key trends they are looking at that include health, safety, taste and how to cook. She says they listen to their customers to identify these trends and then put plans into action to address them. Listen to her provide some examples in my interview.

You can listen to my interview with Rose here: Rose Mitchell Interview

NAMA Trends In Agriculture Photo Album

Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.