Capping off the first day of the NAMA Trends In Agriculture conference was Dr. Jay Lehr, The Heartland Institute. He started out his presentation on feeding the world with a video of him promoting agriculture and fertilizer to consumers on the streets of San Francisco. It was actually pretty funny to see people’s reactions from cab driver to old man on a city park bench as he randomly walked up to them and starting agvocating. It was a demonstration of what he sees as a severe need in agriculture to tell its story and re-connect with urban consumers.

Dr. Lehr was fascinated by NAMA’s local chapter concept and suggested that companies and organizational members ought to get together in efforts to communicate the message about agriculture to their local communities. Great idea!

You can listen to my interview with Dr. Lehr here: Dr. Jay Lehr Interview

Photos are being collected in my NAMA Trends In Agriculture Photo Album

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