The Agricultural Relations Council and the National Agri-Marketing Association just announced that they have entered into an informal partnership focused on developing enhanced public relations content for upcoming industry events. We’ll see the results of this at the Agri-Marketing Conference next April with the joint creation of PR-track content.
As part of the agreement, an ARC board member – Mike Opperman of Charleston|Orwig – will serve on the 2011 Agri-Marketing Conference planning committee.
“We are continually looking for ways to strengthen the content of our conferences,” said Jenny Pickett, executive director of NAMA. “With this new partnership with ARC, we have a great opportunity to drive a more meaningful discussion about the role and utility of public relations in agri-marketing, and how our members can more effectively use PR to support their own business goals.” Pickett noted that the partnership between NAMA and ARC, each an independent organization, fits in with NAMA’s goal of forming alliances with industry organizations to help strengthen professional development.
Ultimately, ARC will contribute to developing two tracks of “ARC-approved” PR sessions that will take place during the 2011 conference, said Den Gardner, executive director of ARC. “This new partnership with NAMA gives ARC a bigger platform from which to promote the art and science of agricultural public relations,” Gardner said. “It also fits with our mission to give ARC members who attend allied meetings a great opportunity to stay connected to ARC’s timely and relevant PR programming throughout the year.