You might think that an equipment company exhibiting at the Alltech FEI World Equestrian Games would only display equipment to use on horse farms. You might think wrong. In fact, WEG sponsor, John Deere, is displaying their full line of equipment from consumer to ag to commercial.

Earlier this week I spoke with Barry Nelson, Manager, Media Relations, about what the company is displaying and why. He says “this is a branding effort” and therefore they wanted a full range of their equipment to show the extent of the brand. There are 40 pieces of equipment on display and 60 Gators “running around the grounds” as well as some other tractors and implements being used in the arenas. This is a very international crowd attending the grounds and the company has someone on location who is multi-lingual even though many of the visitors do speak English. You can listen to my interview with Barry: Barry Nelson Interview

Alltech FEI World Equestrian Games Photo Album

AgWired coverage of the Alltech FEI World Equestrian Games
is sponsored by: