The John Deere Place at the Alltech FEI World Equestrian Games is a very impressive building and exhibit with a path through it containing a wide array of products. It sits on the walkway between the main entrance to the main outdoor stadium.

To find out what John Deere is doing at the Games and why they got involved I spoke with Roch Dold. He works with the various equine associations that John Deere has a relationship with. He says that because of those relationships they were approached early on to see if they would participate. It’s a natural fit when you consider the history of the John Deere company. As Roch puts it, “the horse and John Deere have a rich tradition.”

The company has a very diverse display of equipment that even includes construction equipment. Roch says that there is a diverse international audience and this allows them to see all that the brand has to offer. Besides the display they are also the official equipment supplier to the Games and you’ll see green equipment working all over the grounds. Listen to more about John Deere’s involvement in my interview with Roch: Roch Dold Interview

Alltech FEI World Equestrian Games Photo Album

AgWired coverage of the Alltech FEI World Equestrian Games
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