The Olympics of horse sports, the Alltech FEI World Equestrian Games, is off to a great start in Lexington, KY and I’m enjoying every minute of my stay here courtesy of John Deere. These Games have been in the planning stages for years and during that time I’ve spoken with title sponsor owner, Dr. Pearse Lyons, Alltech, several times. I had that chance again when Dr. Lyons was escorting Haitian Harmony around The Alltech Experience. They’re a group of children who will be performing here and are part of the efforts Alltech is making to assist the needy in Haiti. As you’ll hear him say in this week’s program, any business man needs “to give back” and this is one way he’s doing it.

You will rightly also hear the pride in Dr. Lyons voice as he talks about the Games finally arriving. And you’ll hear him give full credit to his team and the partnering companies who have stepped up to provide support. I’ve also got to make a point of saying that if you want a lesson in branding your product, service or industry, you need look no further than Alltech and it’s owner. Dr. Lyons makes a comment in the program about how agriculture in the U.S. has done a terrible job of “branding” itself and I can’t agree more. Here at the Games Alltech is doing that in a big way. I wish farm groups and other ag companies had gotten involved since this is a great stage to communicate with consumers. Not sure why they didn’t. Do you? It’s my understanding the opportunity was there the requests made. Anyway, please enjoy this week’s program: ZimmCast 274 - Dr. Pearse Lyons

Alltech FEI World Equestrian Games Photo Album

This week’s program ends with some music from Music Alley. It’s a song titled, “Concerning Charlie Horse” by Great Big Sea. I hope you enjoy it and thank you for listening.

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page