Successful Farming® and Farm Market iD have joined forces to create “SFMiD,” what they are calling “the most comprehensive agricultural and rural lifestyle database in the industry.” SFMid will offer a wide variety of options for multi‐sourced farm and rural lifestyle data, as well as customized solutions to help agrimarketers better understand owner/operator relationships, establish electronic communication data points, and know the farmer as an individual person.

That got our attention, so we called John Montandon, President of Farm Market iD, to find out more about what this new partnership has to offer. In this ZimmCast, John talks about how they are using the latest technology – both in communications and agriculture – to offer agrimarketers the most comprehensive information about their customers.

Find out more here: ZimmCast 273

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

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