At least one pure bred Angus breeder is concerned that the proposed Grain Inspection, Packers and Stockyards Administration (GIPSA) rule could set the beef industry back 25 years.
Bill Rishel of North Platte, Nebraska is president of the Nebraska Cattlemen’s Association and owner of Rishel Angus. He’s among the nation’s top Angus breeders and was one of the first to emphasize carcass merit through genetic selection. “Through most of the decade of the ’80s, we were losing substantial market share in the industry,” Bill says. “We needed to compete at a level in terms of quality and palatability.”
He says it was the producers who took the initiative to come up with value-added products for consumers. “We as producers felt like we had the ability to create a product through genetic improvement to create a product that was better than the average,” Bill said. The very first of those value-added programs was Certified Angus Beef, which is a proven alternative marketing success story. “It has increased sales exponentially, not just domestically but around the world, and continues to grow to this very day.”
Bill is concerned that the GIPSA rule could jeopardize the alternative marketing programs that have benefited both producers and consumers if it pressures the processors to validate every price difference they would give for any greater quality of cattle. “Somewhere along the way they’re going to say “I’m not going to take all this risk, it’s just as easy for me to offer one price fits all” and it will become a commodity type business again and it will revert back 25 years to what we’ve worked so hard to get away from,” Bill said.
Bill encourages every person in the cattle industry to read the proposed rule and formulate their own opinion about it. “Instead of taking what they hear in the press or in the news from some other source or individual as to what their feeling is,” he said. He will be at the USDA/DOJ public workshop on competition in the livestock industry in Ft. Collins, Colorado on August 27 to make comments about how he thinks the rule will impact his operation and the industry. Producers who are unable to attend can provide comments via e-mail to comments.gipsa@usda.gov until November 22.
Listen to or download my complete interview with Bill here: Bill Rishel Interview