The Impact of Digital Media on Farmers and Ranchers was the title of a NAMA Boot Camp presentation by Jack Semler, Readex Research.
I’ve been hoping to see Jack’s research which was done for the American Business Media’s Agri Council but have missed presentations at events like the Ag Media Summit. The farmers surveyed for this project were taken from subscribers to ABM Agri Council member publications encompassing a wide cross section of commodity types. You’ll hear Jack describe it more in the program. Probably the biggest take away from the research is that “print is alive and well” and that the internet is becoming increasingly important to farmers as an information source.
You can download information from the research study on the ABM website.
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