Rhea + Kaiser has named John Froman management supervisor. Froman leads the development and stewardship of marketing communications plans for the Bayer CropScience corn and soybean herbicide brands.

Prior to joining R+K, Froman served as digital and B2B account supervisor at Wunderman, working on the British Petroleum account. Previously, he worked in account management and leadership roles with Fathom Communications, Zimmerman and TBWAChiatDay.

“John brings an inherent strategic approach and diverse experience with both B2B and B2C brands,” said Jeff Walter, group account manager at R+K and overall lead on the Bayer CropScience business. “His background and leadership style make him a great fit for our team and will help us continue to deliver value to Bayer.”

Froman holds a marketing degree from the University of Notre Dame, where he graduated magna cum laude.