The Sustainable Beef Resource Center was announced during the Cattle Industry Summer Conference. It is actually a re-name of the Growth Enhancement Technology Team (GET IT).
The Chairman of the SBRC is Paul Parker, Pfizer Animal Health. He’s pictured here being interviewed by Evan Slack and his light blue bumpered new iPhone. I interviewed Paul with mine!
Paul says the name was changed to better reflect their mission while not raising alarms with consumers. The mission is to provide information to fill the gap in information about technologies to enhance the production of beef. Paul Parker Interview