I have transitioned from Ag Media Summit mode to Beef Board Blogging Mode and covering the 2010 Cattle Industry Summer Conference. To get things started I met with the communications staff of the Cattlemen’s Beef Board (l-r) Lynn Heinze, Melissa Slagle and Diane Henderson.

To get us started with an overview of why the Beef Board meets during the summer I spoke with Lynn Heinze, Executive Director of Communications. He says this meeting is important for the planning process before making decisions for the next year. Committees will review proposed funding requests known as authorization requests. There will also be a large group of new members to the board who will be sworn in at this meeting. So we’ve got a number of first timers and I’ll make sure I interview several of them. The conference concludes on Saturday with a board meeting after a morning of committee meetings. Lynn Heinze Interview

I am sure many of you are aware of some issues that have surfaced recently between the Beef Board and NCBA. I will be getting both sides of it and presenting information about it as soon as I can.

I have a photo album started from this year’s conference: 2010 Cattle Industry Summer Conference Photo Album